Thursday, June 3, 2010

11th Edition of IIFA.. The Big Bollywood Bash Comes to Sri Lanka..!! But is it Missing the Icing on the Cake..?!

The 11th edition of International Indian Film Academy (IIFA) awards are to be held from today (3rd June 10') till the 5th of June10' in Colombo, Sri Lanka. This probably news you know well by now. And its supposed to bring Bollywood's color and cinematic magic to Colombo. Few of the lined up events are a fashion show, charity cricket match, Grand dinner for the stars and distinguished guests and the awards ceremony. So one would think this would be a great Bollywood bash then....... but will it..?!

Some crashing news we are hearing over the week is that the 11th IIFA edition held in Sri Lanka will actually miss some of Bollywood's biggest stars. Infact the brand ambassador of IIFA may not be present. Some the stars who are not expected to make a appearance is Abishek and Aishwarya Rai Bachan along with Arjun Rampal and some lines even point out Shahrukh Khan the diamond of Indian cinema would not pe present for the event. This is shock not only to film industry analysts but the country of Sri Lanka too. Without the likes of Bachans, Shahrukh and some hefty names the IIFA would miss the glitter of their show. It is these names that circle the headlines with IIFA, and them missing is a case big shock to many.

The reasons are complicating, mostly on the grounds of many tamil protesters, protesting to the artists movement to Sri Lanka for the awards. And the artists since they wanna keep their big pay check happy, they would pretty much be happy to sit back and "skip" this greatest award show of Indian Cinema. It may very well be the first IIFA awards where the big names such as Abishek and Aishwarya Rai Bachan, Arjun Rampal and Shahrukh Khan fail to appear. It is a great big insult to the country who is hosting the awards. Sri Lanka went through lot of difficulties in setting up the carpet for the IIFA awards to roll, and for them to see the big names failing to put their name in even is heart breaking to many.

Even with the missing big guns, the show will roll on. This edition of IIFA is said to be the greatest one there is, and how great it will be can only be seen with the days to come. I'm sure the rest of the stars performing for the evening would do a splendid job in spreading the Indian Cinematic culture to Sri Lanka and the world. It is with great expectancy the world over looks at this magical show to lighten up their living room, and so it will be. As they say in the olden days "Let the 11th edition of IIFA awards begin".

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